Digital Marketing And Ecommerce Specialist

Matthew Gerber

For 9 years I have been learning, teaching, operating and specialising in the world of eCommerce and Digital Marketing. Since graduating from Monash University with a Bachelor of Information Technology & Systems, I have worked with businesses on strategies and solutions to the challenges presented to us in the digital age.

Digital Marketing And Ecommerce Specialist

Matthew Gerber

For 9 years I have been learning, teaching, operating and specialising in the world of eCommerce and Digital Marketing. Since graduating from Monash University with a Bachelor of Information Technology & Systems, I have worked with businesses on strategies and solutions to the challenges presented to us in the digital age.

My Experience

Under the guidance of SecurePay, I specialised in eCommerce and Payment Gateways.

Currently working with a property investment firm, my career path has seen my involvement in a diverse group of industries, where my work involved introducing and deploying a range of cutting edge digital solutions.

Extra Activities

I publish articles on my Linkedin profile.

I have published two articles in a series I call The Experience Landscape, a concept exploring the depth of potential experience. These articles I have published on my Linkedin profile are highly conceptual in nature and hopefully provides fellow digital marketers with some food for thought to dig deep into what makes us human and what makes user experience work.

 

The Experience Landscape

Revisiting The Experience Landscape

APN Property Group

Digital Marketing Specialist

Managing and innovating all things digital. Website redeveloped with loading speeds reduced by 500%. Nurture programs deployed, behavioral analytics introduced.

Present

Cell Care

Digital Marketing Executive

Digital metrics measurement, analysis and reporting. Led marketing stratgies generating 600+ leads/mo on Facebook at under $10/lead.

2017 – 2019

Flush Fitness

Ecommerce Specialist

Deployed a series of online stores, brochures and corporate websites. Created multi-channel digital strategies for multiple brands – including work with the AFL and Aus Open

2015 – 2016

SecurePay

eCommerce Support

Specialised in eCommerce Software and Payment Gateways. Setup online stores for hundreds of clients. Conducted training seminars and masterclass workshops.

2011-2014

Optimizing Businesses of Every Kind, Every Size. Are You Next?

 

Digital Marketing Specialist At APN Property Group

  • Full audit and review of all marketing and digital processes
  • Proposal of a series of recommendations to improve the digital ecosystem
  • Company website redeveloped with loading speeds reduced by 500%
  • Implemented multi-channel marketing campaigns across digital marketing channels, including pay per click Adwords, SEO, email marketing, website, blog, social media
  • Deliver accurate reporting on commercial outcomes for Digital Marketing across the business 
  • Providing digital research reports and comprehensive analysis
  • Lead reporting and analysis 
  • Co-ordinate websites updates, campaign delivery and automation with internal and external stakeholders 
  • Manage the design and implementation of web projects 
  • Manage CMS, SEO and plugins
  • Leading a small team of internal staff and external contacts to assist in the delivery of digital solutions

Digital Marketing Executive at Cell Care Australia

  • Digital metrics measurement, analysis and reporting
  • Development of marketing strategies within a framework of lead generation and sales conversion, informed by valuable insights from metrics
  • Collaboration with other departments, as well as external parties and agencies
  • Leading a small team to achieve KPIs and objectives of the digital marketing strategies
  • Meeting with key stakeholders and preparation of performance based agreements
  • Development of monthly offers, seasonal deals and event management / expo presence
  • Championing marketing automation and innovative digital marketing practices 
  • Generating 600+ leads/month on Facebook at under $10/lead

eCommerce Specialist at Flush Fitness

  • Design & development of a series of online stores, brochures and corporate websites
  • Weekly reporting on analytics and user behavior insights
  • Automation of proc esses to improve user experience
  • Integration into multiple systems (accounting, support, shipping services)
  • Daily management of websites and online stores
  • Design, development and deployment of multi-channel digital marketing stratgies for multiple brands – including work with the AFL, Steph Curry and the Australian Open
  • Meeting with key stakeholders to establish digital marketing strategies
  • Communication with 3rd parties and suppliers to maintain brand consistency
  • Driving revenue through multiple channels. $20k profit from one online store selling Protein Chips
  • Leading a small team for Social Media Management and Graphic Design

Ecommerce & Technical Support At SecurePay

  • Phone and email support for Payment Gateway and Ecommerce building software
  • Troubleshooting a variety of queries from product functionality to integrations
  • Setting up online stores for hundreds of clients and providing them support through multiple channels
  • Conducting training seminars and masterclass workshops
  • Setting up and maintaining domain name and hosting
  • Providing design services ranging from small design enquiries to website designs
  • Up-selling services to existing customers
  • Providing extensive in house and external training on SEO and other digital marketing elements
my Skills

A balance between technical aptitude, communication and strategy.

  • Digital Marketing
  • ECommerce and online retail
  • Strategy

Digital Marketing

  • Digital metrics measurement, analysis and reporting
  • Operate within a framework of optimising lead generation and sales conversion
  • Exposure to and deep understanding of a diverse range of MarTech
  • Process driven and resourceful

Ecommerce / online retail

  • Designed and developed hundreds of online stores, brochures, education hubs and corporate websites
  • Proficiency in the use of a variety of Content Management Systems
  • Deep understanding of the technical nature of online retail

STRATEGY

  • Develop copy increasing lead generation and conversion
  • Strong brand messaging
  • Understand, study and tailor to the audience
  • Split testing and attribution models

Education

Monash University

Bachelor of information technology and systems

A technical degree with a focus on communication. Majored in Information Management. Completed units involving diverse CMS. Distinction results for Industrial Experience, Knowledge Management and Networks.

2007 – 2010

Get In Touch

Ready to Chat?

+61 4 03 281 091

matt@matthewgerber.com.au